Red Bull - Influencer Box

Hexagon standing box in binder

The construction consists of two identical boxes, mounted against the upper and lower sides of a five-panel cover. The whole is held together by carefully aligned spacer plates, and when the box is set up it looks like an elegant case with double doors. A gentle tug on the satin ribbon then reveals two Red Bull cans on a pedestal of moulded foam.

The outside is covered with printed paper in the colours and motifs of the campaign, protected by a matt lamination. And then comes the magic effect - when the box is opened, hidden magnets in the doors activate the built-in light in the top box: suddenly the jars are in a spotlight, adding a whole new dimension to the surprise!

Click to watch the film!

(opens in youtube)