Red Bull

Activation box for drinks

Red Bull asked if we could make a box where the person opening the box first had to solve a puzzle. We ended up developing the old "Diamond puzzle" and designed a lock that prevented the sleeve from being pulled off the box. Once you have managed to turn the diamond correctly, the box opens and you can take out the contents. The contents in this case were Red Bull's new Peach edition flavour, which was placed in a customised cardboard box containing four cans.