Digital printing

Digital printing is a modern printing method in which a digital image or file is transferred directly to the printing medium (e.g. paper, fabric or plastic) without the need for printing plates.
The technology is similar to how a standard office printer works, but on a much larger scale and with greater precision.
How it works
Unlike offset printing, where ink is transferred via plates and rubber blankets, in digital printing the ink is applied directly to the surface using either laser or inkjet technology.
In 2025, technology will continue to develop with a focus on faster drying times through, for example, UV light and increased flexibility for different materials. 
Advantages of digital printing
  • Cost-effective for small print runs: Since no expensive printing plates need to be manufactured, this is the most economical method for short runs and single copies.
  • Fast delivery: The start-up run is minimal, which means that printed matter can often be completed and delivered on the same day.
  • Personalisation (Variable Data Printing): It is possible to uniquely customise each individual print in a series, for example with different names or addresses, which is a growing trend in 2025.
  • Environmental benefits: This method often results in less waste of paint and chemicals compared to traditional methods. 
Restrictions
  • Higher unit cost for large volumes: For very large print runs (often over 500–1,000 copies), offset printing becomes cheaper per unit.
  • Colour restrictions: Digital printing primarily uses CMYK colours. For exact special colours (such as specific Pantone shades), traditional methods are sometimes preferable. 
Digital printing is now the standard choice for business card, small-run brochures, personalised photo books and print-on-demand services.